Values

• Attention to creativity, innovation, and quality in product delivery

• Focus on competitiveness, responsibility, and hard work

• Motivation for continuous learning, improvement, synergy, teamwork, and safeguarding the physical and mental well-being of employees

• Establishing justice, maintaining human dignity, commitment, and loyalty

• Inclusiveness in achieving customer satisfaction and attracting both domestic and international clients

• Sustainability strategy based on three pillars: economic responsibility, social responsibility, and ecological responsibility

• Environmental care, contribution to the community, and inspiring trust among all stakeholders